About Us
At Strategic Directions Rx, we believe that healthcare works best when patients have access to affordable medications, providers are treated fairly, and the system operates with transparency.
Our Mission
Our mission is simple but ambitious: give stakeholders—whether they’re state Medicaid programs, independent pharmacies, or legislators—the strategic insight and advocacy they need to create meaningful change.
Who We Are
We sit at the intersection of policy, data, and practice. Our team blends decades of real-world pharmacy experience with expertise in:
• Healthcare legislation
• Payer contracting
• Pharmacy Benefit Management (PBM) reform
This unique perspective allows us to see challenges from every angle—provider, payer, and patient—and deliver solutions that create measurable impact.
Leadership
Founded by Senior Vice President Cindy Warriner, a seasoned pharmacist and respected voice in state and national pharmacy organizations, Strategic Directions Rx brings unmatched expertise in operational strategy, coalition building, and patient-centered advocacy.
Led by Jeremy Counts, a nationally recognized healthcare advocate and second-generation pharmacist, Strategic Directions Rx has been a driving force in policy conversations that shape the future of pharmacy. Jeremy’s work has been recognized across the country, including being named one of the Top 10 Most Influential Pharmacists of 2024.
Jeremy Counts
Chief Analyst
Cindy Warriner
Senior Vice President
What We Do & How We Do It
At Strategic Directions Rx, we partner with state payers, pharmacy organizations, coalitions, and legislators to strengthen pharmacy access, improve reimbursement fairness, and protect patient care.
Our data—driven, action—oriented approach goes beyond consulting. We:
• Uncover contract discrepancies for local pharmacies
• Identify cost-saving opportunities in prescription benefit programs
• Advocate directly by testifying before legislative committees
At Strategic Directions Rx, we turn strategy into results.