30+ Years of Experience
Welcome To
Strategic Directions Rx
Strategic Directions Rx bridges pharmacy expertise, public policy, and strategic communications to create systemic change in healthcare.
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Our Story and Mission
Empowering Change Through Data-Driven Healthcare Strategy
At Strategic Directions Rx, we turn data into action. We work at the intersection of healthcare, pharmacy, and policy—advancing reforms that benefit patients, providers, and plan sponsors. Our mission is clear:
Affordable Care for Patients
Fair Compensation for Providers
Smarter Savings for Plan Sponsors
Our Team
The Team Behind the Strategy
At the heart of Strategic Directions Rx is a team of seasoned healthcare professionals, policy experts, and passionate advocates. With deep industry insight and a shared commitment to meaningful change, our leaders turn data into action—shaping strategies that drive results for patients, providers, and policymakers.
Jeremy Counts
Chief Analyst
A second-generation pharmacist and leading healthcare reform advocate, Jeremy’s strategies have influenced legislation nationwide. Recognized as one of the Top 10 Most Influential Pharmacists of 2024, he uses data and digital platforms to mobilize grassroots change and align stakeholders for impactful advocacy.
Cindy Warriner
Senior Vice President
A licensed pharmacist and policy expert, Cindy brings decades of experience in healthcare leadership, program management, and advocacy. Appointed by three governors to state healthcare boards, she’s a respected voice in shaping policy and empowering pharmacists.
How We Work
[1]
Deep Data Analysis
We identify key leverage points through rigorous data evaluation.
[2]
Strategic Policy Planning
We develop targeted, high-impact strategies to influence both industry and legislative landscapes.
[3]
Resonant Messaging & Coalition Building
We unite stakeholders and amplify messages that move audiences—from policymakers to the public.
Schedule Your Introductory Strategy Session
Find Out What We Can Do For You
Get in touch with us to discuss your strategic goals and how we can assist you in achieving them. We are here to help you navigate the complexities of the pharmacy industry and legislative process.